Imagine hair that could be blue outdoors and blonde inside, or a black to red dye that changes colour as the user blushes. No, it's not a reference to Harry Potter but a real-life feat of chemical fashion.
Lauren Bowker's firm The Unseen uses chemistry alongside design to create so-called "reactive fashion." The brand's patented colour-change technology focuses on material science and data to create bespoke inks, compounds and coatings that result in clothes that change colour with different temperatures and humidity. Within fashion circles, Bowker is known as 'The Alchemist'.
Her latest creation, FIRE draws upon the powers of transformation that have epitomised her work. A specially formulated hair dye, FIRE is a chemical concocthat can reveal an array of colours previously unseen.